Refuge

Optical Arts collaborated with BBH on a campaign for Refuge, a charity supporting domestic abuse victims. Our team created a film that mirrors high-end smartphone commercials, but with a disturbing twist, highlighting how abusers increasingly exploit technological advances.

Drawing on our expertise in live-action tech advertising and still-life film/photography, we developed the storyboard and shots in pre-visualization. The project was recognized with two Creative Circle Awards (Silver) and a British Arrows nomination.

Research & Development

Leveraging our experience in live-action tech advertising and still-life film/photography, we took the agency's concept and script, developing the storyboard and assembling shots during pre-visualization. The film mimics high-end smartphone commercials, but with a disturbing twist, gradually revealing the dark potential of technology in the hands of an abuser.

Credits

Directed by: Fabrice Le Nezet & Dan Tobin Smith
Executive Producer & Producer: Hannah May
Lead CG Artist: Ben Cantor
CG Artists: Nicolas Damour, Leon Seith
2D Supervisor: Miguel Wratten
2D Artist: Ben Gallagher
Retouching: Martin Pryor
Edit: Matt Cronin
Phone screensaver content by: Joe Jackson
Live-Action Reference Photography: Elliott Lowe