Aveda

Aveda

Optical Arts worked with Aveda on their mission to revolutionise personal care by combining the power of nature with artistic innovation.

Drawing on their vision of "nature electrified" combining science with high-energy creativity, we produced a series of stills and films that embody their new identity.

Credits

Direction, Design & Production: Optical Arts
Creative Direction (Live Action): Joe Jackson
Creative Direction (CGI): Fabrice Le Nezet
Executive Producer: Hannah May
Senior Producer: Natalie Greenwood
Set Design: Johanne Mills
CG Artists: Thomas Ramboz, Flora Macleod, Nico Damour
Camera Assistants: Elliott Lowe & Jack Lovell
Retouching: Martin Pryor
Creative Assistant: Joseff Williams