Apple TV
Mutate
Odyssey for Telstra
Idents for Cancer Research UK & Channel 4
Pi8 & Pi6 for Bowers & Wilkins
Patience for Byborre
Ignis
Phantom GX 2 Elite for NIKE
Vision Pro Reveal for Apple

Idents for The Clove Club

Inner Child for Ressence
Toccata

The Cliff

Broken Dreams Broken Machines for Max Cooper

Louis Vuitton 200

Odyssey

Utopia

Refuge
Immersed in the Forest for Zara

Aerial
Relief

Exo

Fork

Morris

Guinness Goodness for Guinness

Plénitude II for Dom Perignon

Del Core Collection 1
Idents for Channel 4

Supersonic R & Jasper Plum for Dyson
Call to the Wild for Apple

Brand Reset for Aveda
Diatoms
Immaterial Objects for London Design Festival 2024
Playground

Order in Space

Never Ordinary Campaign for Made

Babel

Playground Installation for London Design Festival 2023

Fugue

Stream of Thought for Max Cooper

Information
Surface

Tension

Extrusion

Max Cooper - Stream of Thought
Optical Arts directed, designed and produced this film for artist Max Cooper - to visualise the track ‘Stream of Thought’, from his new album Unspoken Words. The track is a musical interpretation of a free state of consciousness, where one loses executive control over their thoughts and allows their mind to wander.
To visually explore this theme, we used everyday objects like sponges, scissors and mugs, captured in motion and distorted using visual effects. Violent actions like breaking, smashing and shattering become smooth, beautiful and dreamlike. Abstract forms grow into mysterious shapes, hypnotising the viewers into a daydreaming state themselves. Solid objects disintegrate and disperse, branching off in all directions to create continuous streams of random patterns, reminiscent of neural pathways.
The overall outcome: a series of beautiful, unexpected and dynamic sculptures, moving slowly in time with the music. Together, they depict the magic of free expression and improvisation - where creative possibility is endless.






Behind the Scenes
To create this unique effect we used a slit-scanning technique in 2D. This technique creates visuals where one dimension (or more) is continuously and chronologically displaced, resulting in a completely new visual effect, where the off-set repetition creates abstract, dynamic and never-ending structures.
Credits
Creative Direction: Optical Arts
EP/Producer: Hannah May
Director: Joe Jackson
Camera Assistant: Elliott Lowe
Styling: Jamie-Lee Harding
2D Supervisor: Miguel Wratten
2D Artist: Ben Gallagher
Stills Retouching: Martin Pryor