Bowers & Wilkins

Optical Arts created a cohesive visual language that celebrated the technical excellence and sophisticated design of the Bowers & Wilkins Pi8 & Pi6 Earbuds, building on their previous campaigns.

We emphasised motion and storytelling across all product categories, using motion blur to create movement while keeping the product in sharp focus. The campaign featured an abstract landscape of light and an urban-inspired backdrop, blending real photography with CG elements to convey the sensation of music and reinforce the "Hear True" message.

Research and Development

Credits

Direction, Design & Production: Optical Arts
Creative Direction: Joe Jackson
Executive Producer: Hannah May
Senior Producer: Natalie Greenwood
3D Artist: Flora Macleod, Thierry Schlegel & Daniel Ignat
Retouching: Martin Pryor