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Apple TV

Idents for Channel 4

Supersonic R & Jasper Plum for Dyson

Idents for Cancer Research UK & Channel 4

Odyssey for Telstra

Call to the Wild for Apple

Patience for Byborre

Ignis

Pi8 & Pi6 for Bowers & Wilkins

Brand Reset for Aveda

Vision Pro Reveal for Apple

Idents for The Clove Club

Phantom GX 2 Elite for NIKE

Del Core Collection 1

Louis Vuitton 200

Morris

The Cliff

Mutate

Plénitude II for Dom Perignon

Guinness Goodness for Guinness

Diatoms

Babel

Eggs

Bring Magic to the Table for Coca-Cola

Never Ordinary Campaign for Made

Odyssey

Fork

Playground

Toccata

Order in Space

Fugue

Aerial

Utopia

Immaterial Objects for London Design Festival 2024

Information

Tension

Relief

Surface

Inner Child for Ressence

Extrusion

Exo

Playground Installation for London Design Festival 2023

Broken Dreams Broken Machines for Max Cooper

Stream of Thought for Max Cooper

Immersed in the Forest for Zara

Refuge

Odyssey for Telstra

Odyssey for Telstra

Optical Arts created a visually distinct, yet brand consistent campaign for Telstra using CG design and animation. Focusing on material behaviour through restrained motion and minimal camera work. The result feels distinctive and tightly aligned with the brand.

Behind the Scenes

Credits

Directed & Produced by Optical Arts
Creative Director: Fabrice Le Nezet
Executive Producer: Hannah May
Producer: Benedict Kazemi
Head of Creative Output: Martin Pryor
CG Artists: Emma Malric, Edvin Cindrak, Mattia Ker, Nicolas Damour, Thomas Ramboz
Creative Assistant: Joseff Williams

Telstra | Work | Optical Arts