Dyson | Work | Optical Arts

For Supersonic R, we worked alongside director Solve Sundsbo to create a film that transforms hairstyling into an act of self-expression - an interplay of precision, movement, and individuality. Abstract and enigmatic, the film embodies the cutting-edge innovation of the 590 and 505D, capturing their power to redefine at-home styling.
The films for Dyson's new colour range, Jasper Plum, capture Dyson Beauty technology beautifully frozen in time.

Dyson Jasper Plum

Dyson Supersonic R Credits

Direction, Design & Production: Optical Arts
Creative Direction: Fabrice Le Nezet
Executive Producer: Hannah May
Senior Producer: Natalie Greenwood
Teaser Art Direction: Julia Ippolito
3D Artists: Flora Macleod, Thomas Ramboz, Nicolas Damour

Dyson Jasper Plum Credits

Creative Direction: Joe Jackson
Senior Producer: Natalie Greenwood
Art Direction: Flora Macleod
3D Artists: Flora Macleod, Dobromir Dyankov

Dyson Supersonic R & Jasper Plum

Dyson Supersonic R & Jasper Plum

Dyson Supersonic R Credits

Dyson Jasper Plum Credits